Images to Sell a Used Vehicle

About This Project

Product: 2008 FG XR6 Ford Falcon Sedan (Australian made and designed)

Project: create images to advertise vehicle on Carsales™ website (Australia)

Selling a used vehicle requires images that are clear and sharp to represent the vehicle in the best possible way. The purpose is to highlight the style and features, without hiding the blemishes. This vehicle was 10 years old, with almost 217,000 kilometres on the odometer when I captured these photos, so a prospective buyer is unlikely to expect it to be blemish free.

It should be obvious that appropriate information, well presented, is also necessary to help buyers choose your vehicle.

Equipment: Sony A7 II with 35mm f2.8 lens, using natural light